“New Yorker”

Why are they calling these sandwiches
Why are they calling these sandwiches “New Yorker” when clearly they aren’t?

A cafe at the Westfield in Bondi is marketing their range of sandwiches as being “New Yorker” without understanding what kind of sandwiches New Yorkers actually eat. Not one of these sandwiches being sold contained any hint of the flavours that typically constitute a New York style sandwich–ingredients like roast beef, pastrami, or meatballs.

Just another funny example of how Australian businesses capitalize on popular American terms/items to make their products more appealing for local consumers. Sure, I guess anyone can just slap on an iconic name and then hope for the best. Maybe the locals are buying it, but they ain’t foolin’ this kid!

Gotta give them an A+ for effort. It’s cute and, well….entertaining. Thanks for the giggles, Australia.

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